Stefan Che

Hi,
I'm Stefan. I'm 22.

Let me take you
to the inception

my youtube career

I grew a Youtube

channel to 2M subscribers,

200M views, $0 on ads.

at 14

At 8, I started my
Youtube channel

My first YouTube series was a 13-episode treehouse build.

My friend and I built a
three-story treehouse with
zero pocket money, waking
up at 5 a.m. all summer.PS: It even had a woodstove!

Over the next 5 years,
I gained 6,000 subscribers.All the money I earned
reselling things and editing
went straight back
into my channel.

Here are a few videos
from that life-defining period

This is my origin story:
things I’ve tried, stories I’ve filmed.

my base. part 2 8 years old
my base. part 2 8 years old
my base. part 2 8 years old
my base. part 2 8 years old
my base. part 2 8 years old

From age 8 to 13, I filmed, edited, published, and promoted over 70 videos.

I had zero idea how to
shoot or edit videos and
learned all of it on my own.

70 videos70 videos70 videos70 videos70 videos70 videos
5 years5 years5 years5 years5 years5 years5 years5 years
my base. part 2 8 years old
my base. part 2 8 years old
YouTube turned into a full-time
passion. I just couldn’t believe
I had the chance to bring my ideas
to life and share them
with the whole world.
If there was a skill to learn,
YouTube had all the
answers I needed.
Between classes, clubs,
and sports, I squeezed filming
into every spare moment, often
followed by 8-hour editing sessions.
By 12, I’d mastered Premiere Pro,
FCP, and After Effects.
At the same time, I started
taking on paid projects.
Five years in, my content reached
a new level, and I fully realized
what it took to succeed
on YouTube.
I stopped creating content that
revolved only around my interests.
I knew what people wanted,
and how to deliver it like a pro.

And at just 13, I reachedAnd at 13, that took me toMy passion and persistence resulted in

0

subscribers

Silver Creator Award — SteFAN life TV
Letter from YouTube: Silver Creator Award, signed by Susan Wojcicki, CEO of YouTube

#Independence

That’s when I started landing brand
deals and earning ad revenue on
YouTube. I made my first $15k.

I have been financially
independent ever since.

The summer I turned 14, I begged
my mom to let me go to Moscow
alone
for two weeks. I ended up
staying there for over three years...PS: I got up 4am and hitchhiked with a camera
and $60 in my backpack.

First YouTube earnings: account balance of $13,712.43 Stefan on a boat in a YouTube T-shirt

At 14, I moved alone

From Minsk

To Moscow

10-hour
hitchhike

Moscow was a city of opportunity
and my launchpad to the
international stage.

I couch-surfed at the place of a friend
I’d met online, spending every
waking hour working on my videos.

Six weeks later,I reached 1M subscribers

Stefan with the YouTube Gold Creator Award
Letter from YouTube for one million subscribers
YouTube Studio channel analytics: 140.4M views, 14.2M hours watched

Channel analytics, November 2026 · peak in 2019:
2M subscribers · 14.2M hours of human attention = 1,620 years.
Roughly everything since the fall of Rome.

My popularity spread across
the CIS. People everywhere,
in malls and in the street,
asked for photos and
autographs. Even taxi drivers!

Stefan with fans Stefan with fans Stefan with fans Stefan with fans Stefan with fans Stefan with fans

Every video hit No. 1
on YouTube Trending,

attracting top creators
and entrepreneurs.

They couldn’t figure out
how a kid was getting that
kind of reach without
spending a dollar on ads.

Stefan holding his YouTube awards Stefan at a photo shoot Stefan filming on the street Editing a video featuring Stefan

Producing

My success wasn’t a one-off.|

I know how
to generate
buzz

I quickly realized one thing: my friends were becoming popular through my videos, even without social media accounts of their own.

My Ship
has come in…

I made a deal with the
top two: I kept all rights,
and we split each
channel’s revenue
50/50.

#1

SUBSCRIBE

Growth

I launched their YouTube channels
and used my own videos
to drive traffic to theirs.

#2

Production

I managed the entire process from
content creation and production
to casting, editing, brand outreach,
and closing deals.

+100k+100k

#3

Impact

It has happened more than once that
a single video of mine brought them
100,000–200,000 individual, active
subscribers.

#4

One of them
became
a star

Egor Ship

Just six months in, I helped
grow Egor Ship’s YouTube
channel to 1M subscribers.

singer, blogger

egor ship video 2019

egor ship video 2019

Egor Ship

Just six months in, I helped
grow Egor Ship’s YouTube
channel to 1M subscribers.

singer, blogger

egor ship video 2019

egor ship video 2019

egor ship video 2019

egor ship video 2020

egor ship video 2021

egor ship video 2021

egor ship video 2022

0 subscribers

Black Star black starThe most popular Russian music label

Soon after, I sold my share in hissocial media accounts, and he signeda contract with Black Star,Russia’s top music label.

YouTube0 mSubscribers
TikTok0 mSubscribers
Instagram0 mSubscribers
Egor Ship — live performance
Egor Ship — with a guest
Egor Ship — live performance
Egor Ship — live performance

01 — The challenge

At 16, I faced a major challenge:
sharing my life story for 90 minutes
with 10,000 accomplished adults
on one of the country’s
biggest stages.

What could a kid tell them they didn’t already know?

Instagram story from the talk

02 — The talk

My talk was titled
“The ambassador
of conscious conception”.

03 — The message

I traced the roots of my success to my
parents’ physical and mental
preparation for conscious conception,
pregnancy, and childbirth.

04 — The panel

I didn’t yet know how
to command a stage. Despite
sharing the panel with some
big names, more of the questions
from the audience were for me.

05 — The mission

My story inspired people
to conceive consciously. Years later,
some of them thanked me and even
named their children Stefan after me.

Scroll to explore

06 — The confidence

That talk gave me my voice.
Every stage since has felt like home.

#1

Inspiration

Audience members and followers told me my story had inspired them to become parents—and to prepare for it the way mine had.

#2

Legacy

Then came Instagram messages thanking me and announcing births. Some parents even named their children Stefan after me.

#3

Confidence

That talk helped me find my speaking style, engage audiences, and feel at home on stage. Every talk since has felt easy.

Scroll to explore

Stats

:

0k

People attended
my talks

0

Hours
on stage

0

Talks given

Speaking on stage
has become a major
part of my life.

5 conferences

2 conferences

1 conference

2 conferences

Finance Forum, Moscow1,400 people2023

Crocus City Hall, Moscow10,000 people2021

Private talk, MIPT · MSU · HSE100 students2026

Sibur Arena, St. Petersburg5,000 people2022

Kazan Expo, Kazan2,500 people2021

Invest Forum, Dubai1,000 people2023

Business Stand-Up by Oskar Hartmann, Dubai800 people, two days2025

Business Cruise, Peru200 founders2026

BitWay Forum, Minsk600 people2024

Business Stand-Up by Oskar Hartmann, Minsk1,000 people2025

Moscow3 conferences
Saint Petersburg1 conference
Kazan1 conference
Dubai2 conferences
Private cruise1 conference
Minsk2 conferences

800k+ Total Views
Across My Podcast Guest
Appearances

I’ve appeared on podcasts and in interviews, sharing my story, experiences, and ideas with a wide range of audiences.

Experiments

Experiments

$0price per item
$20Kearned
$20shipping

The model

In 2019, at 14, I adapted a U.S. business model for my Russian-speaking audience: up to 20 novelty products from China listed at $0 — customers paid a flat $20 shipping fee.

Unit economics

Product and shipping costs totaled $4 per order, leaving roughly $16. All traffic came from my YouTube channel, and the shop earned around $20K.

Why I moved on

Once my most loyal followers had bought, I had no alternative acquisition channels — and my interest in content creation was declining.

What I learned

I’m glad I didn’t build a larger business around a product I didn’t find meaningful.

$1Mcampaign budget
$180Knet profit

Influencer marketing agency

In 2019 I started brokering ad deals between brands and creators. Within a year, it grew into a small agency leveraging my network of leading CIS creators and celebrities.

The full cycle

I matched creators to each brand’s budget, goals, and audience, negotiated and booked placements, managed clients, and handled bookkeeping. Being a creator myself, I could spot inflated statistics.

The biggest campaign

In 2021, at 16, a client entrusted me with a $1M budget. I booked leading CIS creators, delivered results that met the client’s expectations, and generated around $180K in net profit.

What came next

I wound down the agency as I left entertainment to explore other industries.

Studio Vastness 77
Studio Vastness 77

The idea

In 2020, at 15, after renovating my first apartment with YouTube earnings, I co-founded a joint venture with a real estate broker, splitting ownership 50/50: turning large, neglected Moscow apartments into affordable studios.

How it worked

We converted five rooms into five studio units, each with its own bathroom and kitchenette, accessed via a renovated shared hallway.
Buyers acquired ownership shares, and purchase agreements gave us several months to consolidate ownership before closing.

My role

I led marketing, built the brand and website, animated the logo in After Effects, and produced YouTube property tours.

Result

We completed and sold two of three properties and earned extra on interior finishing. I personally earned around $10K before transferring my 50% stake to my partner and focusing on technology ventures.

DexDox

The idea

In early 2022, at 17, I wanted to take blockchain beyond finance: a decentralized alternative to Google Docs and Sheets, with no single server as a point of failure.

What I did

With Vlad Martynov, a former Ethereum Foundation advisor, I pitched the idea to Vitalik Buterin, who was willing to provide resources if we built on Ethereum. I self-funded a month of research and ran the project’s Twitter.

Why I stopped

Decentralized storage needed substantial upfront R&D, and demand was too limited to make fundraising straightforward. With my experience at the time, the risks were too high.

What I learned

It showed me my limits at that stage. Some ambitions need time.

BABF Capital

Early initiative

In 2021, at 17, I co-founded BABF with three partners, pooling $1.1M of our own capital to back early-stage Web3 startups and liquid tokens.

Investment strategy

$200K was invested in 17 startups and $900K in liquid tokens, focusing on DeFi, decentralized data infrastructure, and some GameFi.

Building operations

I built our scout network and deal pipeline: three analysts and up to four scouts covering events and hackathons worldwide, our own scorecard, and a weekly investment committee.

Outcome

We wound down in early 2025. Roughly $500K in trading gains was reinvested, and around $500K remains in tokens.
Most venture investments did not succeed.

What I learned

Conviction in a technology isn’t evidence of demand. First, I needed to build businesses to offer founders more than capital.

SAO Wallet
SAO Wallet
SAO Wallet

The idea

In 2023, at 18, I partnered 50/50 with blockchain investor Oleg Ivanov on SAO Wallet, a consumer-facing wallet built on multi-party computation (MPC), with no seed phrases to manage.

My role

I led marketing and UI/UX. We evaluated existing infrastructure and began integrating our custom interface with wallet code for an MVP.

Why we paused

After two and a half months, interest in crypto seemed to be cooling, and both of us had competing commitments. We never resumed development.

What I learned

I still believe in the idea. At least one founder needs to make the venture their primary commitment and take full ownership of execution.

TTM Academy
TTM Academy

The deal

In early 2024, at 19, I bought a 10% stake in TTM Academy for $100K and joined as a marketing advisor. The academy offered courses in crypto, trading, and blockchain development.

My role

Over roughly a year, I shaped the launch strategy, made key business introductions, and worked on creator and ambassador partnerships. Our Telegram mini-app attracted millions of players.

Outcome

Demand was declining, and the academy ceased active operations in late 2025. Distributions roughly recouped my initial investment, and I still hold my 10% equity stake.

What I learned

Clarify responsibilities, time commitments, and expectations before buying into a company. I do my best work building my own ventures.

Spirituality

Personal
Reflections

Over the past five years, I’ve written
about my worldview, and the lessons
life has taught me.

Audience
Shift

My account once had 800,000+
followers. Over time, 500,000
younger followers left, while 120,000
adult readers joined.

Global
Influence

My philosophy attracted
entrepreneurs and senior executives
worldwide, turning my posts into a
small cultural phenomenon.

Lasting
Impact

Around the world, readers tell me
how my posts helped them
to expand their outlooks.

A place for my thoughts|

Stefan, Instagram post 11/9

stefan_studio

J.T. Peterson · Vers L'avant

For many years, I had dreamed of visiting this incredible place. Even though autumn isn't the best time to visit Mont Saint-Michel Abbey, I decided to finally make it happen on my birthday!

So today, I'm sharing the most fascinating facts about this place, along with some of my slightly acrobatic photos taken there! 🤣

The Most Mind-Blowing Facts About Mont Saint-Michel

1. It stands on a living granite island that rises and breathes

Mont Saint-Michel is not just a rock but a massive granite monolith that is over 500 million years old.

Under the influence of tides and geological movements, it slowly rises — by just a few millimeters per century.

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Aaron Dolan · Highland Spirit

Vipassana.

The most perfect tool for self-knowledge and inner growth for a modern person, out of all I have come across. Every other practice and tool is either white noise, preparation, or a gentle supplement. Vipassana is not the chest — it is the key that opens the chest of eternal knowledge about life. Or rather, even knowledge about eternal life.

It is also very important to learn Vipassana — or any other practice — from the right teacher. One of my main rules: don't even try to listen to what a teacher or master is saying until you have figured out what inner state they are speaking from. What state they live in, and whether it resonates with you. Whether they themselves are the inwardly desirable fruit of their own philosophy and teaching. If a master doesn't have the state you need, they will never lead you to it, however beautiful and logical the nonsense they tell you.

Masters differ. What matters is understanding whom you yourself serve — light or darkness — and then finding the right person for that request. And yes, hiding behind bright knowledge, a great many teachers, masters and monks actually serve darkness: I mean that their personality has been swallowed by base motives and ambitions. That isn't so hard to see either, if you look closely enough, paying attention to details and indirect signs and trying to see the true motives, often not even fully conscious. Or rather, to feel them, switching off excessive logical reasoning.

Yes, practice isn't the most natural thing, I'm in. But how natural is the life we live now?

Practice is a wedge that helps correct the distortions technocracy has inflicted on us. But there's a nuance. True naturalness is nature. By practising away from nature, we deprive ourselves of most of the effect and of the precious time of our lives.

The MAIN practice and book of life, the window to the source of infinite knowledge, is……

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Judah Earl, BRANDON BLACK · Softly

I love this life.

It is so intricately made, and precisely because of that, the love I feel for it — and the happiness I live through it — at moments simply floods my consciousness and moves me to love and forgive everyone.

For me, one of the main signs that I'm heading the wrong way is when these regular surges of love and happiness towards everything that exists disappear from my life.

It can mean different things: my body has become polluted, somewhere I acted against my conscience, I made decisions out of line with my higher mission, life around me has become mostly unnatural to my original genetic and evolutionary needs, and much more.

In my view, such states of pure love are the most important indicator of harmony and inner purity in almost everything that makes up a human being.

Their long absence always makes me reconsider everything happening in my life and make serious corrections — in any area of life that could, one way or another, create inner disharmony and keep me from reaching this wonderful oneness with the universe.

June 9

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Cozy Rabbit · Messy (Piano Version)

Beauty. What an enormous burden it is.

As far as I know, our brain judges the beauty of the person in front of us based on deep genetic information about what the signs of a healthy body look like. Facial features, build, the colour and quality of the skin literally tell it that this person is the best and safest fit for continuing the family line.

And of course, beyond general standards of health and fertility, the brain can also tell, from a complex set of the subtlest signals, how well a particular person's genetics suit creating new life together. Especially if the brain itself is more or less healthy and harmonious :)

So the sense of beauty doesn't come out of nowhere. It has a clear cause and effect, again shaped to raise our chances of survival as individuals.

But here's the catch. Physical health doesn't always mean mental health, just as mental health is still far from guaranteeing high morals, virtues, love for people and the world, or the wish to build a strong, whole family. And that is unique.

So why did I say that outer beauty is an enormous burden?

I have probably been thinking about beauty my whole conscious life. For about as long, I have been watching girls, women and grandmothers, as well as men of all ages. So many incredibly beautiful girls — and absolutely empty, callous, shallow, uninteresting, undeveloped inside.

It's astonishing when you touch someone's inner world and suddenly understand the metaphor our ancestors tried to pass on in Russian fairy tales about mermaids. Good young men see them as indescribable beauties, but in fact they are terrible underwater monsters that drag them under and drink their blood.

By the way, the essence of this metaphor transfers perfectly to men, who often buy girls' attention with money and other tools, presenting themselves as knights on the outside, then sucking out all the life and turning out to be terrible monsters inside…

Continued in the comments

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Otros · Renewal

Pain.

And what I've understood about it.

Pain is an astonishing concept. A spectrum of special sensations, a facet of how we perceive outer or inner reality.

Pain comes in different forms: physical, emotional, mental.

By nature I'm quite a freedom-loving person, and in life I always try to choose the path of ease, acceptance, gratitude and love.

I'm deeply convinced that you can and should spend most of your life in these states. But here's what's interesting.

Over the past year, a very deep understanding of pain has ripened in me.

As you grow up and develop, life brings far more responsibility than before.

And sometimes — I'd even say often — we humans start making mistakes that make us feel painful things: shame, disappointment, sadness, fatigue, losing the meaning of life and much more.

Ever since childhood, as bedtime stories, I listened to my parents tell wise parables from different countries and sages, and all my life I've been drawn to the spiritual side of human existence.

I know a lot of powerful tricks that, in any situation, can greatly or even completely numb the mental pain of a loss or of a mistake made in any area of life.

Of course, such tools keep working only if you live by your conscience.

When your conscience isn't clear, switching off the pain of a loss — in my case, at least — is very hard.

For many years I've watched different people, entrepreneurs in particular, who have managed to build very strong inner beliefs that "everything happens for the best", that "it will all be fine anyway", that "this too shall pass", that "on the scale of the universe this situation means nothing".

And many other amazing and, truly, effective plasters and painkiller shots that, like an ambulance in a crisis, can greatly or almost completely bring the pain down.

But here's the catch…

Read the rest in the comments 🔱

May 9, 2025

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Bare Jams · Cold Treats

The absurdity of what is happening on planet Earth

2024. Humanity, or so it believes, is at the peak of its development in all of its history.

People live so long and so comfortably that it would once have been hard even to imagine.

Countries calmly count their GDP, make new goods, extract resources and try to make the people in their cities happier. Some more, some less.

At the very same moment, between Hawaii and the US floats a garbage patch the size of eight Belaruses: 2,200 km long, 800 km wide and 10 metres deep. It's also called the seventh continent.

In this patch of floating junk, new kinds of viruses regularly emerge, which birds then carry across the planet, along with new kinds of terrible, even repulsive animals whose diet is 90% plastic.

Hundreds of millions of fish and sea creatures are poisoned, and then die or mutate. Algae that produce up to 50% of the oxygen on Earth are dying, and the water is rapidly being contaminated and changing its composition.

And this is only the best-known patch, 1.5 million km² according to official data. There are countless smaller patches like it all over the world.

This year I was on uninhabited islands in Papua New Guinea. A place where there had never been anything man-made.

When we arrived on one of the islands, eight of us spent about an hour clearing a small stretch of beach of plastic, filling whole bags with all kinds of non-biodegradable waste.

What is this? I came to a place called one of the most beautiful dive spots on Earth. And even here the plastic has reached?

And at that moment tears well up. Plastic went into mass production less than 100 years ago! And it was discovered as a chemical compound 169 years ago!

Has humanity really managed to soil a vast ocean in such a short time?

Meanwhile, society is built so that continuing to pollute our home is encouraged, welcomed and pushed on us with the lure of good profit.

Continued in the comments 🍁

September 12, 2024

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Aaron Dolan · Highland Spirit

Generosity.

Generosity expressed in money is only a small part of what makes a person generous.

Do we try to be generous with wisdom, generous with knowledge, generous with purity, generous in understanding people, generous with sincere love for people, generous with happiness, generous with forgiveness?

It often happens that I gather positive, bright energy and then share it generously with people.

Sometimes I take on the role of a lightning rod that, with full understanding, accepts any negativity or dark energy from other people and, passing it through itself, makes it cleaner.

Often this even changes the course of a person's life: they feel the purity, notice that it feels good to be near this clean energy, and start reaching for it on their own. Meanwhile, I sometimes have to wash all kinds of dirty deposits out through myself.

You could call it "Energy-Laundry".

And this, too, is generosity, and charity of its own kind.

Money doesn't exist in nature; it exists only in our heads. It's a simple agreement between people, and an illusory one. The dialogue of generosity happens at the level of energy, one way or another.

I'm generous with my energy and see no point in not sharing it. Why else am I here?

Generosity with money alone can never buy off all the rest.

Especially if the donation comes from the mind.

More importantly, financial help can sometimes spoil a situation and a person's life, unlike investing your energy in their destiny. Investing knowledge, wisdom, vision and opportunities that they must put to use themselves.

Can't give your energy? Unfortunately, then it's often better to give nothing than to give money.

May 2, 2024

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Papua New Guinea

A dish is a whole synthesis.

No, it's far from just food on a plate, cooked a certain way.

Every year I'm amazed at how colourful and many-sided a picture dishes start to paint for me.

Like many vegans, I suppose, I'm a big fan of delicious dishes made from plants that are no less tasty than versions with meat, dairy, fish, bread and even eggs.

But here's the question: does our perception of a dish stop at taste alone? The answer is no.

A couple of minutes ago, flying on a plane, I started recalling the tastiest vegan cafés in Bali, knowing I'd be in them in a couple of weeks.

I'm quite hungry and have barely eaten today, though it's already 4 pm.

At some point I caught myself realising I felt no desire or craving for them at all. I immediately asked myself: how so?

I had realised before that 99% of tasty vegan dishes aren't all that healthy, or all that nourishing. They're empty. And often they're even cooked in a way that harms the body.

If we're saying meat needs to be replaced somehow, vegan restaurants don't think about that at all.

Or rather, they've learned to replace meat in terms of taste. But real, quality replacement of micronutrients is almost never on the table.

It's as if it doesn't matter to them at all what you'll be digesting, or whether it will do you any good beyond the table of the restaurant where you're enjoying the meal.

Traditional cuisine works the same way, actually.

A Michelin restaurant never asks itself:

— In what proportion will I fill my guest's stomach with energetically valuable and energetically empty food? 70/30? 50/50? 20/80?

— Do I want my guest to have only something tasty? Or something good for them?

— Is food the meaning of human life?

Then why cook what shortens it and takes time away from life's other delights?

What mostly matters to restaurants is that their ingredients are edible on paper, audited and fresh. And of course they look for the most surprising combination of these substances to amaze their guests and win their love…

Continued in the comments 🐚

February 4, 2024

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Sahara Desert

The road to happiness

Happiness is born in synthesis. Of the body's movement and the thinking process. At the meeting point of the spiritual and the material. In the fusion of masculine and feminine. In the golden width of wisdom and simplicity.

Break all this into parts and you won't get happiness. Society so passionately teaches us to live in our heads.

We exercise separately in the gym, and then think separately, sitting at a school desk or a work desk. We create a new layer of reality that lives only in our heads and has nothing to do with the real world.

Like a game, this layer is full of levels, statuses and labels: what is good and what is bad, what is happiness and what is not.

Only the thought born in movement is real; everything else is an illusion of reflection and of connection with reality.

All because any thought is a recorded image of some aspect of the material world, which we built on the sensations of the body.

Tear the thinking process away from the physics of the body, and you end up in a world of illusion and non-objectivity.

And it is precisely the world of illusions that makes us suffer, being the direct opposite of happy objectivity.

In just the same way, we're driven into a fake spiritual world or psychology, made to spend such precious minutes of our lives unravelling tangles and pointlessly picking at ourselves.

Oh, come on.

99.9% of psychological illnesses and disorders exist only in the absence of movement and fresh air.

Any attempt to solve psychological problems inside yourself is doomed to fail.

It treats the effect, not the cause.

Our body is the subconscious turned inside out. To remove the cause, you need to change something in your way of life and in how you treat your body.

I recognise the value of being born on Earth and treat with equal respect both the spiritual path of enlightenment and the material path of becoming.

I see myself in balance, at the meeting point of these two worlds.

That's how it has been since childhood: I'm both this and that.

I belong here and there.

And in both packs I have a name and a word.

photo by @tebenik

October 19, 2023

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Fame and money came early. I wanted out of entertainment, and I tried several other industries in quick succession.

In Search of My Self: My First Existential Questions

Around 15, I found myself in an existential crisis. Who was I? Why was I here? Why had I been born into this family?

I changed what I ate, who I spent time with, and how I lived. I devoured books on business, personal growth, and spirituality.

Between 16 and 17, I completed four full Vipassana courses in the Goenka tradition—silent retreats with ten hours of meditation a day.

I’d always wanted to make a difference. I began questioning progress that seemed to prioritize speed, efficiency, and convenience over health and happiness.

I started to worry about the world around me: microplastics, ocean waste, processed food, and how modern life had drifted from the conditions that shaped us.

At one point, I wrapped up all my projects and seriously considered moving to the Himalayas to find a spiritual mentor and deepen my practice.

At 17, Nathaniel Popper’s Digital Gold sparked my fascination with blockchain and opened my eyes to a world beyond the centralized systems I found so limiting.

At the time, blockchain reminded me of nature’s own structures—from molecules to DNA.

I realized that financial systems, data storage, news, and social networks could all be decentralized. I began to see the possibilities this could unlock.

I realized my place was in the world, building things. I could contribute more that way than by retreating to the mountains.

Meditation taught me focus, patience, and persistence—skills that became invaluable in business.

Later, my spiritual mentor invited me to guide his students through meditation.

For two years, I volunteered as a speaker and meditation guide at global retreats for entrepreneurs, mostly via Zoom.

Total attendance across my sessions exceeded 20,000, including repeat participants.

At 17, after I spent 6 months traveling across Asia, I moved to Dubai.

The experience reshaped my worldview. Building successful projects is no longer enough for me. What matters now is whether they make people’s lives better.

01 / 06

Early awakening

Stefan Salad

A salad that put itself on the menu

Stefan with his salad at L’ETO

Stefan

Famous

Mission

By 2024, one of the best-selling salads at L’ETO on Bluewaters Island in Dubai wasn’t on the menu. Waiters rang it up ingredient by ingredient; guests asked for it at other L’ETO branches, where nobody knew what they meant.

It was my salad. I never pitched or named it. Other people did.

At fifteen, I got serious about one question: what goes on my plate and what it does to my energy, skin and brain. I’m no scientist, just someone who’s spent a lifetime learning from his own body. Years of experimenting left me with a short list of foods that align with the way our bodies evolved. Together they became a dish — my daily source of stability, health and growth.

The paper cup with the secret mix
The paper cup. Hemp hearts, pine nuts, flax — the rest is classified.
Greens, avocado and tomatoes
A lemon cut in half
Avocado in a wooden bowl
The ingredients on a board
The salad in a wooden bowl
Seven years. Same breakfast. A board and a knife. That’s it.

Because You’re Part of Nature

For a year, the staff at L’ETO — where Dubai’s founders breakfast daily — were kind enough to make the salad to my recipe; whatever ingredients the kitchen didn’t have, I brought in a paper cup. Friends who had tried it started ordering it without me. They’d say two words: ‘Stefan’ and ‘salad’. The name stuck. After a month of working with the chef in 2024, it was on the menu at L’ETO and Secret Garden — now with every ingredient, the secret mix served on the side as a nod to the guy with the paper cup. Since I switched to clean eating, this had been the dream: a restaurant dish that actually meets the body’s needs.

“Stefan Salad — soon” at Bluewaters L’ETO Caffe
L’ETO’s Instagram story about Stefan Salad
L’ETO’s story: a salad created with Stefan
The Secret Garden menu with Stefan Salad
Stefan Salad in the L’ETO delivery app
Stefan Salad in the L’ETO menu list
L’ETO’s story: what goes into the salad
Stefan Salad on the table with the L’ETO head chef
The month with the chef.
The L’ETO menu with Stefan Salad
A L’ETO delivery bag with a Stefan Salad order

Followers added it to UAE must-visit lists; some flew in just to try it. It spread on its own from there: fans across countries, people making it at home or handing the recipe to their chefs.

A guest’s story: coming from Moscow to try the salad at L’ETO Bluewaters
Translated from Russian

Coming from Moscow to try a salad by @stefan_studio at Leto on Bluewaters 😋

A chat: people making Stefan Salad at home
Translated from Russian

Starting the day with Stefan Salad.

Founders’ kitchens. Every morning.

A guest’s story at L’ETO: Stefan, we’re about to try your salad
Translated from Russian

Stefan, we’re about to try your salad.

Stefan SaladThe Luxury of Feeling Good

Their stories, not mine.

Then Moscow: private launches, founders and bloggers among the guests.

The Stefan Salad table at Cynics, Moscow
Guests with a bottle at Stefan Salad × Cynics
An ingredient card: burdock

Cynics, Moscow. Real soil on the tables, wildflowers from fields outside the city.

Bottles and spring onions on the launch table
Stefan’s Garden: a cart of vegetables from the fields
Stefan Salad × Cynics, Moscow: the launch in pictures
Stefan setting the table at Cynics
The secret mix poured over the salad
Guests at the Stefan Salad launch in Moscow
Stefan speaking to the guests at the Moscow launch
Green juice at the launch
Guests at the wildflower wall, Stefan’s Garden
Stefan dressing the salad at the table, microphone in hand
Stefan Salad launches at SAPIENS, Moscow
Stefan with Stefan Salad at SAPIENS
SAPIENS story: the key principles of Stefan Salad
The SAPIENS table: moss, wildflowers and the Stefan Salad card
SAPIENS story: why Stefan Salad came to the menu
A guest at the SAPIENS launch with green juice
Fifteen friends at the Stefan Salad table at SAPIENS, Moscow

SAPIENS, Moscow. Fifteen friends, three hours, one bowl.

Stefan Salad on the moss-laid SAPIENS table
Stefan at the SAPIENS table
Stefan speaking to the guests at SAPIENS
A guest’s place: a name card in the moss and Stefan Salad
A guest’s ingredient card: Tomato

One ingredient per guest. To learn the whole salad, you had to talk to strangers.

Today: two locations in Dubai, three in Moscow, with more countries to come.

5restaurants
2cities: Dubai & Moscow
~6,000bowls
Stefan SaladWhat If You Started Small?

October 16, 2026

L’ETOBluewaters Island · Dubai

L’ETO confirms that

Stefan Salad has been part of our menu since [Month Year], listed as a collaboration with Stefan Che.

Since then, we have served more than [number] portions of the dish.

Stefan does not take any commercial income from the salad.

What is raised goes to [charity or fund name].

It has been a pleasure to have Stefan Salad on our menu, and we are happy for Stefan to share this letter wherever he tells his story, including his personal website and his application.

October 16, 2026

Secret GardenDubai · UAE

Secret Garden confirms that

Stefan Salad has been part of our menu since [Month Year], listed as a collaboration with Stefan Che.

Since then, we have served more than [number] portions of the dish.

Stefan does not take any commercial income from the salad.

What is raised goes to [charity or fund name].

It has been a pleasure to have Stefan Salad on our menu, and we are happy for Stefan to share this letter wherever he tells his story, including his personal website and his application.

Then came the idea: 10% of the salad’s revenue to a cause chosen by each region. L’ETO has sold over $27,000 of it; $2,700 went to Malawi. One Dubai salad = 21 school lunches in Malawi.

Malawi, the first delivery

The first delivery. Maize for a nursery of 48, 40 kg each for 25 families, a hot meal for 80 children. Next: wells.

$27,000+sold at L’ETO
$2,700to Malawi
21school lunches from one Dubai salad
Stefan SaladOne Bowl. Whole World.

Next: a nonprofit, so every restaurant joining sees where the money goes. I take no cut and fund it myself.

Stefan SaladGood Feeds Good.
Stefan SaladLess Hacking. More Hugging.

The most profitable food brands exploit the brain’s oldest part: the craving for sugar, salt, and fat — right here and now. I’m building for that part of us that thinks beyond the moment and can say no.

Caesar can be found everywhere, but it does nothing for you. I want Stefan Salad to be just as common — but to leave you better off, physically and mentally. A conscious life can take many forms. This salad is just one of them.

I never set out to build it. It found me, and I’m grateful. The purest form of good I know. It gives me energy and meaning.

Stefan SaladSALADbrate Your Life.

SALADbrate
Your Life.

I never set out to build it. It found me, and I’m grateful. The purest form of good I know. It gives me energy and meaning.

0102030405 / 05

Early awething

Scroll to explore

Wol

Co-founder & CEO
2022–2026

Stefan Che on a boat by the sea

At 17, I co-founded WOL, a bootstrapped OTC crypto desk, and soon became CEO.

Inspired by Bitcoin’s peer-to-peer idea, we matched private buyers and sellers of crypto for direct trades, without a centralized exchange. We earned commissions or acted as the counterparty.

Marketing, sales strategy and brand positioning were on me. I attended 100+ events across Dubai, Singapore and beyond, securing our first clients.

Networking turned out to be one of my natural strengths, and I sharpened it at every event. I trained our BD team to listen deeply, make a friend before a client and never pitch first.

Assembled a team of over 20 people

As our team grew to 21 people, I hired every key person except in AML and KYC, which my partner ran. My interviews could run three or four hours. I asked how people grew up and where they were headed, to see who owns their life.

I’m not an engineer, but I worked out the process logic with our developers and made the security calls. Our DevOps engineer built our server infrastructure under my lead, and the team shipped a processing system with automated wallets and AML screening, and a range of internal software tools.

Bootstrapped Growth

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The Cost of a Mistake

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Conclusion

Being trusted with other people’s money changed how I approach responsibility and risk.

I put in $60K from my entertainment career, my partner about the same. We grew on reinvested profits and $450K in liquidity loans I raised, all repaid with interest.

An FX error in our books cost us $100K. I studied financial controlling at CA Controller Akademie, hired a controller and a CFO, and we moved to a daily close with solid management reporting.

The desk ran on people, didn’t scale and carried AML risk. For years we planned a pivot: a VARA crypto license in Dubai, then a neobank. In 2026, as we prepared to apply with lawyers, war broke out in the region and demand fell. In August, after 5,000+ trades for 1,500+ clients, we closed WOL while it was still profitable. It wasn’t an easy call.

Certificate: Management Control for Top Executives, usenkov.pro, Stefan Chernyavsky, 2025Attendance certificate: CA Controller Akademie, Management Best Practice — Practical Tools of Controlling, Dubai, November 2025